AskenJapan's largest healthcare app with 4.5 million users worldwide
Japan's largest healthcare app with 4.5 million users worldwide
Asken Inc, which is 100% subsidiary of Green House aims to empower everyone to make informed food choices. It promotes health literacy by informing users about balanced diet choices and identifying discrepancies between their current diet.
Just take a photo! Easy eating app
Asken is a dietary record / improvement app for those who want to diet / be healthy. You can record your dietary habits and calculate nutrition simply by taking pictures of your meals using the food image identification AI.
As soon as you record your diet, nutrition calculations and advice are displayed. The advice that combines the know-how of dietary professionals with professional dietitians and AI technology will help change user behavior.
Keep it fun! Mechanism to encourage continuation
There are plenty of mechanisms to encourage habitualization, such as a diary where users encourage each other and cheer (support) e-mails that receive encouragement from a registered dietitian.
A study of the weight and fat of asken diet users found that the diet improved overall.
After the use of asken diet, it was verified that the consumption of energy and salt , which tend to be overconsumed, decreased compared to the pre-use levels, while the amount of vitamin and food fiber, which were insufficient, increased.
Since launching its service in 2007, asken has been recommending diets that consume the nutritional needs of their bodies while eating firmly, rather than using diets that drastically reduce their calories.
Weight and fat of asken diet customers